“[In free-market capitalism} The extraordinarily complex manner in which a company recovers a profit is reduced to a single, numerically neat and precise concept. It makes no distinctions as to how the profit was made. It does not factor in whether people or places were exploited, resources depleted, communities enhanced, lives lost… In other words, business does not discern whether the profit is one of quality, or mere quantity” – Hawken, p. 84

“Business has two contradictory forces operating upon it: the need to achieve the lowest price in order to survive if not thrive in the marketplace, and the increasingly urgent social demand that it internalize the expense of acting more responsibly toward the environment” – Hawken

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